We create visual experiences that inspire and engage
Ink Factory is a team of artists who help organizations communicate visually. Co-founders, Dusty, Lindsay, and Ryan, combined their creative and strategic facilitation backgrounds to create Ink Factory in 2011. Since then, Ink Factory has helped a vast array of Fortune 100 companies visualize and solve complex problems with the help of visual note-taking and collaborative exercises. In the years since opening our doors, the methods we use to help businesses in every corner of the world constantly evolves thanks to new technology, techniques, and thought-provoking creativity.
No matter the event or the setting, we develop creative visual experiences that will wow your audience and help them better understand and remember information. Click here to download a summary of our core services.
Our drawings are part art and part science
In a world of increasing distractions and shorter attention spans, businesses want better ways to capture ideas and engage audiences, and Ink Factory helps them do that. Compared to traditional presentation visuals and note-taking methods, visual notes are…
better for your memory
We remember 80 percent of what we see, but only 10 percent of what we hear. To the brain, words are more abstract and more difficult to retain, but visuals are concrete and more easily remembered.
And visuals stick in our long-term memory, unlike text. A study found that participants who viewed text by itself remembered 10 percent of what they saw after three days. But those who viewed text paired with visuals remembered 65 percent of the information three days later.
Visual notes are an effective way for organizations to engage people and motivate them to take action. The brain processes visuals and emotions in the same area, so it makes sense that visuals trigger emotional responses in people.
These emotions then guide our decisions, as well as increase our recall. (This is why marketers are always trying to appeal to our emotions!)
Our unique ability to filter and synthesize information means you and your audience can focus on what’s most important.
The brain processes visuals 60,000 times faster than text. This means when visual notes are incorporated into a conference or meeting, the audience will be able to process what is said more quickly.
easier to understand
Visuals increase understanding – one experiment found that 95 percent of people understood how to use the medicines when images were included, while only 70 percent understood text-only directions.
And research shows that when content is presented visually, people have an easier time drawing connections between ideas.