Creating visual experiences
Ink Factory is a team of artists who help organizations communicate visually. Co-founders, Dusty, Lindsay, and Ryan, combined their diverse creative and strategic facilitation backgrounds to create Ink Factory in 2011. Since then, Ink Factory has helped a vast array of Fortune 100 companies visualize and solve complex problems with the help of visual note-taking and collaborative exercises. Our vision is a world where visuals are the universal language. In the years since opening our doors, the methods we use to help businesses in every corner of the world constantly evolves thanks to new technology, techniques, and thought-provoking creativity. But one thing remains constant – Our mission is to create visual experiences that inspire and engage.
These visual experiences take many different forms for lots of different organizations. No matter the event or the setting, we develop creative visual experiences that will wow your audience and help them better understand and remember information. Click here to download a summary of our core services.
Our drawings are one part art and one part science.
In a world of increasing distractions and shorter attention spans, businesses want better ways to capture ideas and engage audiences, and Ink Factory helps them do that. Whether it’s a keynote speech, a brainstorm, or a corporate event, our team of experienced artists capture ideas in real-time using simple words and pictures so that people can better remember and process information. We call it visual note-taking – sometimes it’s called graphic recording – but no matter the name, the result is a visual experience that creates real impact. We can also turn our drawings into fully developed illustrations, animated videos, or immersive visual experiences.
Compared to traditional presentation visuals and note-taking, visual notes are…
As visual note-takers, our unique ability to filter and synthesize information means you and your audience can focus on what’s most important.
As humans, our eyes are constantly looking for concepts, and we are much better at finding concepts in visuals than text. In fact, the brain processes visuals 60,000 times faster than text. This means when visual notes are incorporated into a conference or meeting, the audience will be able to process what is said more quickly.
easier to understand
Research shows that when content is presented visually, people have an easier time drawing connections between ideas, which leads to more and better ideas.
Visuals increase understanding – one experiment found that 95 percent of people understood how to use the medicines when images were included, while only 70 percent understood text-only directions.
The brain processes visuals and emotions in the same area, so it makes sense that visuals trigger emotional responses in people. These emotions then guide our decisions, as well as increase our recall. (This is why marketers are always trying to appeal to our emotions!) There’s no better way to motivate people to share your information with others than presenting them with exciting visuals.
Visual notes are an effective way for organizations to engage people and motivate them to take action.
better for your memory
We remember 80 percent of what we see, but only 10 percent of what we hear. To the brain, words are more abstract and more difficult to retain, but visuals are concrete and more easily remembered.
And we’re not only talking about an increase in short-term recall—visuals stick in our long-term memory, unlike text. A study found that participants who viewed text by itself remembered 10 percent of what they saw after three days. But those who viewed text paired with visuals remembered 65 percent of the information three days later.
The Ink Factory Team
Director of Operations
Whiskey Tango Foxtrot
Our Extended Network
Around the World
Who we've worked with
"They bring new ideas to the table and challenge us to think about how we communicate our message, which we value greatly. This has led to a highly collaborative relationship in which the end results exceed what we originally set out to achieve. Above all, the InkFactory team has developed a level of trust in which we can rely on them to work independently and deliver great results in time for some of our most important events."
Steven Hooper, Autodesk
"I am absolutely ecstatic that I hired Ink Factory to deliver content at the 2014 IFMA Presidents Conference on behalf of Advantage Waypoint! I could not have selected a better partner to deliver on our brand and represent us with excellence! The attendees were some of the top executives in the foodservice industry and they were WOW’d by your work!"
A. Wright, Director of Marketing, Advantage Waypoint
"Ryan and Ink Factory exceeded our expectations with his unique visualizations of our leadership retreat! His work truly captured our key points and messages to our organization! He was extremely easy to work with and our Board of Directors couldn’t have been more pleased with his creations! Thank you to Ryan and Ink Factory for your fantastic work! We hope to work with you again soon!"
Dana Galvin Lancour, Director of Communications, Barton Malow
"The visual recordings were a huge hit and such a nice touch for our event. People loved looking at the boards in the promenade and I received a ton of positive comments about your work! Also, your team was amazing to work with. As you can imagine with big events like this, working with a team that was well organized and super friendly always makes our jobs easier!"
Maureen Boyle, Director, Creative Services & Events, Cars.com
"Ink Factory truly added another level of thought-provoking content and insight into a two-day conference that was already overflowing with big ideas. As I watched them work at first, I worried it would be a distraction. Hardly. It was the opposite. As discussions and debates surfaced topics, the artists of the Ink Factory didn't just record them on paper - they illuminated them in the classic sense of the term."
Mary Ann Rood, Principal, M.A. Rood Company
"We worked with Ink Factory on a film project that was quite challenging. We asked them to illustrate concepts that weren’t entirely familiar to us, we asked them to create illustrations for concepts we understood but had no idea how to bring to life, and asked them to fill gaps in an edit that seemed too long and complex for anyone to do successfully. But Ink Factory delivered – big."
John Paul Ward, Energy BBDO
"We had a big story to tell and Lindsay, Dusty, Alison and the whole gang literally brought that story to life. Thanks to the original, engaging and super-fun animated video Ink Factory created for us, our story has been shared, liked, retweeted and enjoyed by thousands."
Mark Manlove, Senior Director of Convention Marketing, National Cable & Telecommunications Association
"Working with Ink Factory was not only professional, but a pleasure from beginning to end. The value that Ryan and his art added to our recent tradeshow and presentations cannot be measured; it was a huge success with our customers, executives and sales team. I would not hesitate to recommend Ink Factory and Ryan for corporate events and trade shows."
Debora Smith, Content & Strategic Marketing for McKesson
"Working with Ink Factory was seamless from start to finish. The live graphic recordings in our tradeshow booth were the perfect conversation starter, delivering our message in a fresh and creative way. When our artist captured the content presented during our session, the end result was impressive to say the least – people took photos with the image and came to our booth the next day just to see it again; it doesn’t get better than that!"
Julie Bastien, Senior Director of Marketing at PointRight
“Working with Ink Factory has been a great experience for Intacct. The boards were a great way to bring the conference theme to life and we had tons of people taking selfies with the wall. We have found the illustrations to be a great item for social media around the conference and for driving awareness in general for Intacct.”
Peter Olson, Director of Corporate Communications, Intacct
"The team we worked with was so creative and strategic, that each time we met with them, we were awed. It was the kind of project where you expected to need lots of conversations and way too many rounds of changes, but that didn’t happen. They far exceeded our expectations and would be a great asset to any project. Thanks to everyone who worked with us!"
John Paul Ward, Energy BBDO
"Ink Factory has not only been a 'value-add' for attendees of our college's annual TEDx event, but has raised the level of interest and engagement with complex ideas in a way that goes far beyond the event itself. The work is outstanding and the visual artifacts are elements we use year-round at the college...Ink Factory's work is one of my absolute favorite elements of our event and I can't imagine not using them for years to come."
Whitney Roberts, TEDx Organizer and Assistant Director for Civic Engagement, North Central College
"The audience loves watching the graphic version of the presentation develop right in front of them, and it’s quite amazing how the artists illustrate the spoken words creatively, yet accurately capture the highlights of the presentations. These works of art are so popular that they go on a ‘campus tour’ to be displayed in academic buildings after the event."
Diana Hancock, Director Business Development for the Purdue Dawn or Doom conferences
"We’re very pleased with the final product. It’s made a big difference in how we communicate our purpose to our folks and does so in a meaningful way. It was a tight turnaround, and Ink Factory and Lindsay were fantastic to work with."
Michele M. Catalano, Senior Manager, Talent Development, West Monroe Partners
"Ink Factory listened to what we wanted and executed on our vision perfectly. The ad is gorgeous and the whole process was very smooth from start to finish. The team provided a clear project plan and oftentimes were ahead of schedule. It was a pleasure working with them and would love to work together again in the future!"
Deanna Milojkovic, Marketing Director, Crain’s Chicago Business