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Sketch Dev: Benoît Decomble

Case study: Energy BBDO

digital animation


Energy BBDO approached us to create animated clips to supplement a video they were creating to recap their client’s 100-year history. They were not able to find historical footage to match certain parts of the script, so they turned to Ink Factory. We leveraged visual cues from video footage provided, as well as inspiration from each decade’s culture, typographic styles, and popular art, in order to create a distinct style for each section of the video.

This project was a unique opportunity to explore hand lettering throughout many decades – and we loved it! We animated over 15 clips and created 10 title cards for each decade. Energy BBDO’s team did a fantastic job integrating them with the existing historical footage.

“We worked with Ink Factory on a film project that was quite challenging. We asked them to illustrate concepts that weren’t entirely familiar to us, we asked them to create illustrations for concepts we understood but had no idea how to bring to life, and asked them to fill gaps in an edit that seemed too long and complex for anyone to do successfully. But Ink Factory delivered – big. The team we worked with was so creative and strategic, that each time we met with them, we were awed. It was the kind of project where you expected to need lots of conversations and way too many rounds of changes, but that didn’t happen. They far exceeded our expectations and would be a great asset to any project.”

John Paul Ward
Director, Energy BBDO