Case study: West Monroe Partners

digital animation


We worked with West Monroe Partners to create a video explaining what leadership at their organization is all about. The script we developed with them was rich with outdoorsy imagery – a fun change of pace for us. We created a colorful visual style for the video to reflect the culture at West Monroe.

We tied their logo into parts of the video: pinecone seeds, stars in the sky, and a compass pointing employees in the right direction (west!). The video we created now educates new hires on the leadership culture at West Monroe.

And it was truly a team effort – the voiceover was recorded by one of West Monroe’s very own.

“We’re very pleased with the final product. It’s made a big difference in how we communicate our purpose to our folks and does so in a meaningful way. It was a tight turnaround. Ink Factory and Lindsay were fantastic to work with.”

Michele M. Catalano | Senior Manager, Talent Development
West Monroe Partners