Case study: McGraw Hill Financial

stop-motion animation


McGraw Hill tapped us to create a video for corporate responsibility and how they’re positively impacting society. They also wanted to leverage certain scenes from the video as print and communication pieces, so we worked closely with them to develop visuals that fit into McGraw Hill’s brand identity.

Hundreds of sheets of paper were used to build each scene, as well as provide a canvas for drawing. Key moments from the video were assembled into one composite illustration that allowed the story to be presented as one still image, and we were able to frame artifacts from the filming process and display them as communication pieces.