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Employees Aren’t Watching Your Training Videos (and how to change that)
Training videos: At some point, we’ve all had to watch one. They are often boring, lifeless, and long information dumps. Are you an employer finding that after spending your valuable resources on these videos they’re not being watched? Or perhaps your employees instantly forget the information your videos are supposed to impart?
Well, you’re not alone. In a recent article written for Inc.com Alison Davis, founder and CEO of Davis & Company, a leader in Strategic Internal Communications consulting, says employees aren’t watching your videos because, “they’re just not that compelling.” In addition to missing excitement, Davis goes on to list the six common mistakes employer training videos make which include:
Being too long or too short
“Nothing happening” in the video itself
At Ink Factory, we craft videos that put engagement at the top of our list – so your employees actually remember what you’re trying to tell them.
Ink Factory listens with purpose, and listening for a living has given us the ability to locate the most important pieces of information within your content. So, whether you’re coming to us with a full script or no script at all, we’ll filter your content with our writing and creative team to help you weed out unnecessary information. This process allows the most important pieces to stand out which is necessary to make your story more compelling.
Did you know images and emotions are processed in the same area of the brain?
Visuals make it easier to establish a connection with your audience so you can get your message across quicker and more effectively. Once we’ve helped you structure your message—and made sure your script doesn’t go over our sweet spot of three minutes—we’ll begin storyboarding using visuals as metaphors to perfectly communicate your message. Then we’ll mix in some animation, pair it with the voice over and a great beat, and end up with a powerful video unique to your company. We have six core benefits of our videos:
Think about how your video can also be aesthetically engaging. At Ink Factory, we always steer clients away from traditional whiteboard videos by using paper, unique objects, digital animations and overlays, as well as experimental tools and techniques. If the content doesn’t get your employees more engaged, we’re pretty sure making it look beautiful, authentic, and different will draw them in and help them stay focused.
Employee training and development is crucial to building a successful business – don’t waste your time creating training videos that don’t land with employees. Get in touch and we can discuss how to bring your message to life today.