Case study: The Violet Hour & Chicago Ideas

hand painted outdoor mural


The Violet Hour is one of the most beautifully designed bars we have ever been in. It’s just down the street from our studio and features some of the most decadent and classic cocktails and light nibbles in the city.

We were beyond excited when we got the green light from them to paint the exterior of the bar, which is a highlight of the Wicker Park neighborhood. We took advantage of this opportunity to combine our love for the visual language and the annual Chicago Ideas Week. The concepts were pitched back and forth and we landed on a color theme that complimented the Chicago Ideas bold yellow and black brand but also incorporated our graphic recording style.

To create the mural, as you can see from the video above, we collaborated with Means of Production in Chicago to use a CNC router to cut the larger than life letters out of thick plywood.

Once the facade was painted a bright yellow (donated by Sherwin Williams) the 3D letters were attached. From here we started to visualize the theme of “A Community of Curiosity” which paired back to Chicago Ideas event theme. Curious onlookers have to take a step back to read the cutout letters in Lindsay’s script lettering.The mural took about 2.5 days to complete with the help of our whole team.