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Case study: MATTER & AMA
whiteboard living mural
The American Medical Association (AMA) partnered with MATTER, a Chicago-based incubator for health care companies, to create a digital health lab called the AMA Interaction Studio. This incubator is designed to help physicians, entrepreneurs, and health care professionals develop and test new health-focused technology. Ink Factory helped kick-off the space by visualizing the story of AMA and MATTER in real-time.
One room in the AMA Interaction Studio has every surface covered in whiteboard paint, which allowed us to take advantage of our skill with dry erase markers. We tied in the MATTER brand by using a hexagonal pattern to build a hive-like background that transitioned from blue to yellow. When it was finished, the room’s walls were populated by goals and aspirations for improving patient care quality and delivery.