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Case study: Crain’s Chicago Business
full page magazine ad
Crain’s Chicago Business approached Ink Factory because they wanted to push the boundaries on their next ad campaign. Their previous campaigns worked great for their existing (and generally more mature) subscriber demographic, but they wanted to create an ad to reach a younger audience.With this illustration, Crain’s wanted to showcase their readership and the powerful numbers behind them. A fully illustrated ad is different than anything they’ve ever done, and we think the change paid off. The full-page ad is now in circulation and will continue to pop into issues throughout the year.
“For our ad we wanted to convey how successful and accomplished Crain’s audience is. We also wanted to appeal to a millennial demographic and bring a fresh eye to our creative. For this campaign we wanted something completely different from what we’ve done before.
Ink Factory listened to what we wanted and executed on our vision perfectly. The ad is gorgeous and the whole process was very smooth from start to finish. The team provided a clear project plan and oftentimes were ahead of schedule.
It was a pleasure working with them and would love to work together again in the future!”
Deanna Milokovic | Marketing Director
Crain’s Chicago Business