Case study: GE with Slack & Company

large format poster and digital communication piece


Slack & Co. came to us to help visualize a series of communication pieces for GE. Leading up to their annual meeting in Italy, we split up the visuals into smaller vignettes to help tease their employees of what’s to come. The final visual was a composite of all the smaller vignettes as well as their major announcement.

The chalkboard look was a departure from the normal communication emails employees typically find in their inboxes. Drawn digitally, a chalkboard texture and chalk quality was used to give the overall visual a more unique look and feel. For the final reveal, the illustration was printed large-format and placed on display at their massive meeting in Italy.