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Studio: +1 312 972 0305
HQ: 1828 N Milwaukee Ave • Chicago • IL • 60647
Sketch Dev: Benoît Decomble

Case study: Thought Leader Forum

large scale poster

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One of our clients approached us with a challenge to create a poster summarizing four talks revolving around this theme: “What Being Wrong Can Teach Us About Being Right.” Bill Gurley, Pedro Domingos, Cade Massey and Paul DePodesta are pushing the boundaries of how we think about failure, making mistakes, uncertainty and learning. The overall message we wanted to communicate with this illustration was the rift between perceptions and reality, and what it takes to overcome that distance.

The poster was displayed in the lobby of the event where the talks were taking place, and was meant to give participants a small taste of what they could expect from each speaker.

The poster was printed 60 inches tall and showcased at the live event featuring the speakers, as well as printed on participants’ name tags.

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