4 Reasons Why You Should Graphic Record Your Next Meeting
Meetings are a universal part of business. And just as universal is employees’ disdain for meetings. The complaints vary—from unproductive and off-topic to uninspiring and boring. In fact, a recent Bain & Company survey found that senior executives rated more than half the meetings they attended as “ineffective” or “very ineffective.”
But meetings aren’t going away. The Bain survey also found that, on average, senior executives devote more than two days every week to meetings involving three or more coworkers, and 15% of an organization’s collective time is spent in meetings—a percentage that has increased every year since 2008.
So how can you improve the effectiveness of meetings? What’s the key to making group ideation, problem solving and collaboration work better? At Ink Factory, these are questions we help companies answer all the time. One proven solution we offer is graphic recording.
Graphic recording—also called visual note-taking—involves capturing ideas in real-time using simple words and pictures that act as metaphors for complex ideas. Because visual notes align with how people learn best—visually—they are a proven tool for helping people remember and easily connect ideas and concepts shared in settings like meetings, conferences and brainstorms
Our team of experienced artists have helped companies in a wide range of industries all over the world use visual notetaking to create memorable, engaging meetings. And this isn’t simply our opinion. Science is on our side—here are four proven benefits of using visual notes.
1. Makes content more accessible
2. Promotes comprehension
3. Improves recall
4. Creates emotional connections
Want to see the impact of visual notetaking in action? Check out our recent post—Who’s Using Visual Notetaking?—for a look at how companies like Autodesk, Whole Foods and the Chicago Theological Society are benefiting from visual notes.
Have a meeting in mind that could benefit from visual notetaking? Let’s talk!
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- Semetko, H. A., & Scammell, M. (2012). SAGE Handbook of Political Communication. SAGE Publishing.
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- Lester, P. M. (1996). Syntatic Theory of Visual Communication. Fullerton, California: California State University, Fullerton.