Helping doctors help patients. That’s what the American Medical Association set out to do with this animation, which informs doctors of the existence of a new program that helps patients prevent type 2 Diabetes. Capturing the attention of doctors, while informing them quickly and accurately about the Medicare Diabetes Prevention program was at the heart of this video. We worked with the AMA to build characters and environments that would speak to doctors’ experiences working with patients who are at risk for diabetes. In the end, an informative but lighthearted video was created and shared with physicians in AMA’s network.