Disrupt a $17B Conference Swag Industry with Visual Notes

Do you want to disrupt a $17 billion dollar industry of conference swag giveaways? Then ditch the standard conference & trade show swag (tote bags, stress balls, USB drives, t-shirts, etc.). These may have served you well in the past, but are they standing the test of time for your conference? Or are they destined for a landfill? The powerful millennial generation prefers experiences over stuff and we agree – here are three great reasons to be more innovative with what your conference offers to sponsors…

A live visual note-taker creating a living mural on display at a conference.
FINANCIAL HEALTH NETWORK‘s Annual EMERGE Conference featuring sponsored Ink Factory Visual Notes

 

Sponsors who invest in visual notes make their name and brand memorable

If you’re planning a conference, chances are you have a roster of opportunities available to key partners and sponsors. Adding a visual notes package to the mix is an effective way to maximize their investment and attendee engagement (especially the millennial generation). Sponsoring visual notes yields multiple ROI benefits, and brand recognition is one of them.

Your sponsors’ logos will be prominently displayed on everything we are graphic recording. Our artists will also curate a color palette around primary brand colors. This way your partners infuse their branding in every graphic recording session we capture, from the opening keynote to the closing address.

Beyond real-time visual notes of panels and breakouts, sponsors take advantage of our interactive engagement boards. Pose a question that attendees can answer, then see visualized into beautiful illustrations as they walk the conference floor. They will stay engaged with day’s sessions, and give you authentic, critical responses framed in an incredible takeaway.

How often do you see photos of attendees with tote bags or a fistful of ballpoint pens on your social feed? Finished visual notes are galleried in high traffic areas to draw attendees in and increase the share count. And people LOVE to see their knowledge and experience translated into visuals – especially sponsors!

Attendees taking pictures with visual notes at a conference.
Visual Notes on display at the annual CHICAGO IDEAS Week in Chicago, IL

 

Visual notes are useful, unlike branded pens and water bottles

We have visualized hundreds of conferences around the world. Needless to say, we know a thing or two about branded conference swag and trade show giveaways. Event planners are always looking for unique giveaways to attract attendees to their booth, but most are destined for a landfill. This is already an environmental nightmare, but what does it say about the logo printed on those totes, water bottles, or ballpoint pens?

Our visual notes – both analog and digital – are environmentally responsible, an impactful archive of the content, and a launch pad for re-engaging with key ideas long after the conference is over.

Squishy balls don’t biodegrade, but our artist boards do! Plus, our markers use water-based-inks and refillable ink. We strive to minimize our carbon footprint, and yours, by designing our process to minimize waste. After your event, you and your sponsors will receive high-resolution digital files of every visual note we create.

The physical artist boards created with visual notes are often shipped back to corporate HQ and displayed until the next year’s event, creating an impressive visual archive of the content. Additionally, the digital files we send are the perfect asset to share in post-communication emails, white papers, and thank you messages.

A digital visual notes artist capturing a keynote at a conference.Digital Visual Notes at the annual DARING WOMEN Summit in Seattle, Washington

 

Visual notes are one of the easiest ways to strengthen your corporate partnerships

Corporate sponsors of our visual notes forge strong partnerships. It’s an investment in what’s truly important – the content. Name badges, buffet lunches, and WiFi networks help a conference flow, but do attendees really connect with these? Does the name on their lanyard help them reflect on the keynote? Our visual notes are a catalyst that help strengthen partnerships and build brand awareness, all while keeping the content and theme of the event in focus.

Sponsored visual notes projected to a ballroom for a conference's keynote.HR TECHNOLOGY CONFERENCE & EXPO HAD THEIR REAL-TIME DIGITAL VISUAL NOTES SPONSORED

 

Do you have a conference coming up? Give us a shout, we’ll help create something awesome for you and your sponsors, together.