NIC, or rather, the The National Investment Center for Seniors Housing & Care, is a nonprofit who hosts huge bi-annual NIC conferences across the country.
The NIC conference schedules are jam-packed with keynotes, panel discussions, hackathons, and more, and Ink Factory captures it all.
Even better? They don’t pay for a cent of it.
Sponsoring visual notes
The visual notes for NIC are actually paid for by sponsors of the event. You know how conferences have sponsors pay for wifi or cocktail hours in exchange for publicity and brand visibility?
Well, our artists create signage featuring the sponsor of that year’s visual notes.
“Our sponsors like having that intention–it’s a great benefit to our business partners to put their brand and logo on the visual notes.”
–Debbie Cohen, Program Content & Speaker Relations at NIC
Better than traditional sponsorships
Visual notes pull traffic–lots of it. People want to see artists drawing live, and how the visuals develop throughout the event. At NIC, we combine visual notes from each hour long talk into an accordion-style wall.
That wall pulls lots of eyeballs–with you and your sponsor’s brand in the spotlight. Attendees gather in groups between sessions to snap a picture from every angle.
People also want to see the visual notes after the event ends! And guess what? Your sponsor’s brand is featured any time attendees access the visual notes.
We send you the digital files of your visual notes within 2 business days after your event. That makes it easy to keep sharing your content, and your sponsor’s brand.
NIC puts a link to download all the notes from the conference on their site. They also send an email to their attendee and speaker list letting them know the notes are available.
“I’m amazed that the artist was very succinctly and accurately able to capture, through a visual, what we were trying to get across.”
–Debbie Cohen, Program Content & Speaker Relations at NIC
Want to chat about how you can use visual notes as a sponsorship package? Schedule a call with one of our client specialists, and we’ll chat about how the power of visuals can help you achieve your goals.