Three Ways Live Drawing Engages Your Brain During Your Virtual Event
You’ll never experience a virtual meeting the same way again
Visual note-taking (otherwise known as graphic recording) is an extremely useful way of capturing valuable information in meetings, classrooms, conferences and pretty much anywhere dialogue is created and exchanged. If you’re searching for more engaging virtual event ideas, look no further!
Never heard of it? Visual note-taking, also called graphic recording, scribing, or sketch noting, has been a tool used by meeting facilitators since the 1990s. Only recently has it expanded into fields like education, trade shows, and conferences.
How does it work?
The process of visual note-taking occurs in real-time and involves four steps: active listening, filtering, synthesizing and drawing.
- First, an artist actively listens to what is said
- Second, they filter out extraneous information, and identify key concepts
- Next, they synthesize these concepts by finding common themes and connections
- Finally, they draw these concepts, themes and connections using illustrative text and visuals. These visuals act as metaphors for complex ideas, helping people remember and easily connect ideas
There’s strong science behind visual note-taking
Our clients are working with our artists to draw their meetings, conferences and trade shows (virtual and in-person) because visuals are powerful influencers on the human brain. They create a real-time visual experience that puts your content and your brand front and center!
1. Our brains love visuals
Our brains were made to process pictures. 80 percent of the information we process every moment is visual and 20 percent of our brains are used purely for vision (Tate 2015). That visual system in your brain interacts with at least half of the rest of your brain; so taking notes using visuals is more attuned to the way our brains actually work. After all, 65 percent of people learn better visually (Yapton, 1998).
65% of people learn better visually
Visual note-takers develop drawings that act as metaphors for the ideas behind your content – acting as “bookmarks” in your brain. When companies talk about growth, it can be drawn as a tree or growing plant. Innovation can be represented by a light bulb, and operations can be drawn as interlocking gears. Similar broad or abstract ideas are made more tangible when paired with a visual metaphor. When you associate an idea with an image, you’re more likely to remember and understand that concept.
Color visuals increase a person’s willingness to read by 80%
Visual note-taking also engages your audience’s emotions. Color in visual notes can also catch attention and trigger emotions that help people better engage with content. Having trouble getting people to pay attention to “boring” content? Researchers have found that color visuals increase a person’s willingness to read by 80 percent. (Green, 1989).
2. Drawings make your content more memorable
People “remember 80 percent of what they see and do, 10 percent of what they hear, and 20 percent of what they read” (Lester, 2006). Words are abstract and difficult for the brain to retain, but visuals are concrete and more easily remembered – a concept in psychology called the Picture Superiority Effect (Krum, 2014). So when you’re in a meeting discussing the goals for the future and strategy, and a visual note-taker draws symbols to represent those goals, they’re easier for the room to reference and ideate on.
And we’re not just talking about an increase in short-term recall – visuals stick in our long-term memory, unlike text. A study found that participants who viewed only text remembered 10 percent of what they read after three days. But those who viewed text paired with visuals remembered 65 percent of the information three days later (Medina, 2008).
Visuals are concrete and more easily remembered
Our ability to recall pictures is far better than our ability to recall words. In fact, “we can remember up to 2,000 pictures with only a little learning, and recognize them days later” (Tate 2015). Since visual notes summarize conversations with pictures, they make those conversations more memorable.
3. Visual notes make content easier to understand
Fostering a true visual experience during your meetings and events creates a dramatic lift in participant engagement. We’ve seen it time and time again with all of our clients. Our eyes are constantly looking for concepts to latch onto – and we are much better at finding concepts in visuals than in text (Trafton, 2014). In fact, the brain processes visuals 60,000 times faster than text (Semetko & Scammell, 2012). That means when visual notes are incorporated into a conference or meeting, most of the audience will be able to understand what’s being said more quickly.
Creating a more visual experience during meetings creates more ideas, creates better ideas, and increases recall
Seeing content presented in a non-linear way can help audience members to more easily draw connections between information and concepts. Often, visual note-takers will intuitively draw physical connections (like arrows, lines, and paths) between related content, guiding the eye from point to point.
“These sorts of visuals are effective in brainstorming,” says Martin Eppler, professor of media and communication management at University of St. Gallen, Switzerland. “We’ve found in our experiments that using visuals during meetings creates more ideas, creates better ideas, and increases recall” (Averett, 2014).
Visual note-takers use color in strategic ways to help you understand and navigate content. Color is proven to improve readership by 40 percent, learning from 55 to 78 percent, and comprehension by 73 percent (Embey, Johnson, Colorcom).
Visual Notes are the Answer to Information Overload
Struggling to engage your coworkers in your virtual meetings and events? Having trouble explaining a complex process? Want a better way to strategize for effective action? Visual notes are the solution. For better information retention, understanding, and engagement, Ink Factory’s experienced team of visual note-takers are ready to draw your next event. Get in touch today to discuss how you can take advantage of the power of our visual experiences we create.
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