WeVideo
Project
WeVideo
Service
Event Activation, Tradeshow Booth
Rethinking the traditional trade show booth with WeVideo
“When designing the WeVideo booth, we thought about three core components: a presentation area, a product demonstration area, and an engagement area. We used the back part of our booth to do a big visual mural. Visitors could respond to a prompt, which was then drawn, creating a visual backdrop.”
Andria Mullaney, Sr. Director of Demand Generation at WeVideo
Challenge
Draw people to the WeVideo booth–and keep them engaged.
The Big Picture: How a single question sparked dozens of customer conversations
WeVideo, an interactive video platform used by K-12 educators, wanted to bring a can’t-miss booth experience to the education industry’s most prominent tech event of the year: ISTELive.
In the K-12 education space, ISTELive is THE edtech event of the year; with 16,000 attendees, WeVideo knew it needed an outsized presence to build on previous years’ success.
For Andria Mullaney, Sr. Director of Demand Generation, and Joe Wolff, Director of Brand and Content, the vision was simple: design a larger booth to manage traffic flow better and incorporate an interactive element to keep visitors engaged longer.
Solution
Double WeVideo’s booth size from previous years and create defined “hubs” that appeal to visitors at various buying stages while incorporating an event activation.
A Presentation Area, a Product Demonstration Area, and an Activation Area
Mullaney had seen Ink Factory draw visual notes and event activations at other conferences and knew this could fit ISTELive well. Getting started with Ink Factory was quick and easy and Mullaney appreciated that the artist team worked directly with their booth rental house to ship materials.
At the booth, Ink Factory illustrated a whiteboard wall that featured the question: “How do you use video in the classroom?” On day one of ISTELive, visitors were invited to write their responses on sticky notes, and an Ink Factory artist visualized them on the wall.
Result
A dynamic booth featuring an interactive engagement wall where visitors shared how they use video in the classroom, and an artist drew their responses.
The Company’s Event Activation Earns an A+ from Attendees
“On day one, there was a lot of curiosity because an artist was drawing,” said Wolff. “On days two and three, it was a finished wall so people were taking pictures and reading it. It served as a way for us to keep having conversations.”
Beyond the conference, the engagement wall continues to create value. The WeVideo team is using the responses to create new content for Assignment Ideas, its library of ready-to-go video lessons that educators can use with their students. Plus, an image of the finished wall was sent to attendees in a post-event email to keep the idea-sharing going.
“The engagement wall was a magnet. It brought people to the booth organically. People often have to rely entirely on swag for booth engagement. We didn’t have to do that. There was a natural curiosity about what was going on.”
Joe Wolff, Director of Brand and Content
Meet the TEAM
No, we’re not tattoo artists. We’re really big visual note-taking nerds. The kind of people who get genuinely excited about the perfect marker color and debate the best way to draw a lightbulb. Sure, we take our work seriously—but we refuse to take ourselves too seriously.
Lindsay Wilson
Founder, Chief Operating Officer
See it for YOURSELF
Finding the next step is harder when your wires are crossed. Drawing can help you get everyone on the same page—without all the sticky notes.
You won’t regret it
