Crain’s Chicago Business
Crain’s Chicago Business approached Ink Factory because they wanted to push the boundaries on their next ad campaign. Their previous campaigns worked great for their existing (and generally more mature) subscriber demographic, but they wanted to create an ad to reach a younger audience. With this illustration, Crain’s wanted to showcase their readership and the powerful numbers behind them. The full-page ad is now in circulation and will continue to pop into issues throughout the year.