The Master

It is seen as an art form, but it serves a functional purpose

What an inspiration. We’re in love with what we do at Ink Factory and try to keep things as analog as possible. It’s important to create art that connects us in a way that is human and authentic. As Jake Weidmann, Master Penman, shows us in this incredible video that the hand is mightier than the pixel when it comes to true craftsmanship and creativity. He describes the learning process in a swift and clear message; “By doing the different tactile movements of forming the individual letters, and linking those letters one to another, and then putting those words into a context of a sentence, you’re actually engraining the information in your brain.”

This video is part of a fantastic series published by UPROXX and sponsored by Coors Brewing Company